Going French

We spell colour with a ‘U’ where it metaphorically makes more sense to spell with an ‘I’.

Simply putting it, creating the right tone for a blog entry is more than just the written content.

As an emerging media professional, I need to create a well-balanced and simple pallet in order to communicate a relevance between the Hagan and Australian media brands.

Observing the logos and colour schemes of the Australian media industry in relation to my understanding of colour meaning, there is a predominant colour scheme utilised across the spectrum. That is the pallet including the colours blue, red and white.

france flag

The colour red is an emotionally intense colour which represents passion and has high visibility (reflective of my passion to succeed in the industry). This is counteracted with the colour blue which represents depth, stability and calmness (eases the pages tone and establish comfort). The colour white is the “colour of perfection” and represents “simplicity, safety, purity and cleanliness,” as evident in most designs.

Delivering an evocative colour pattern is crucial towards landing my target audience to my blog page and maintaining attention. This colour pattern is indicative of pages affirmations and aligns perfectly with my desired messaging.

Whether it be intentional, patriotism to France or that every agency hired the one graphic designer, you can be rest assured that the colour pattern suggested will get the message across.



I fell in love with Harry Potter when I was 7 years old.

I loved the books, I was a sucker for the merchandise and most of all I loved the movies.

The extent of my love for the movies saw me travel down to Sydney in late 2011 so I could visit the Harry Potter world exhibit.


Greatest. Day. Ever!

My visit to this exhibit saw me act upon an urge I have never felt before. There I was, reaching across the velvet rope to touch the props* and possibly sabotaging any chance of becoming mates with good old JK.

Unfortunately to my disdain, the Harry Potter font would be inappropriate for my current blog.

The importance of font is crucial in all communication aspects. If it weren’t, we’d all be submitting resumes in hideous Broadway fonts.

According to BBC.co.uk, there is an estimated 200,000 different fonts to choose from today each with their own underlying meaning (arguably subliminal as put forward by founder of Virus Fonts Jonathan Barnbrook).

Typeface has the power to “create a sense of recognition and trust” and needs to reflect the personality of the work.

As an aspiring media artist, I must utilise a typeface which reflects creativity, clarity and professionalism.

The fonts of Gill Sans and Doctrine were selected as these fonts are both “universal and idiosyncratic”.

The Hagan brand bodes well with these typefaces and communicates a quirky and clean message in a typeface readers are already accustomed to.

Whilst I perfect my penmanship to be reminiscent of a Hogwarts acceptance letter, I will in the interim stick to fonts that reflect my professional aspirations.

*FYI: I touched one Gilderoy Lockhart robes, one Bellatrix Lestrange ensemble, one Sirius Black costume and one Robert Pattinson (swoons) Quidditch uniform.

Breaking Ground By Breaking Legs

Traveling to New York was the worst thing to happen to my career as a writer.  More specifically, having been to Broadway turned me into a snob in that any chance I get to discuss it I do.

Earlier in the year I was lucky enough to get the opportunity to write a feature article based on the theatre movement in Brisbane. For reasons I still cannot comprehend, the universe somehow granted me the opportunity to interview one of Australia’s biggest theatre producers, John Frost.

Tony Award winner John Frost has brought a piece of Broadway to the Australian theatre industry.

Tony Award winner John Frost has brought a piece of Broadway to the Australian theatre industry.

While I study a journalism degree, I was not at first comfortable with the idea of chatting to strangers let alone industry figures whom I look up to. But since writing this article (titled Breaking Legs), it has very much been my magnum opus and my most treasured piece that I am very excited to share with the world.

Thinking Ahead

It was at the end of grade 11 when I realized I had a true passion for advertising. Being made to analyze so many films throughout the year and producing a miniature advertising campaign were aspects of my high school career that influenced me long after the semester had ended. It was here where I realised in order to compete for jobs, I would need to learn to speak the vernacular of my trade. From then on I watched ABC’s the Gruen Transfer religiously, embraced the online world of Mumbrella and actively sought out doing assignments on advertising whenever it was relevant.

Poet Charles Bukowski wrote that you should “find what you love and let it kill you”. My passion for creative arts consumes me to the point it does not switch off. It is the worst thing to happen to my social life to the point where I cannot see a movie without critically evaluating it or my burning interest in knowing whether or not the campaign I just saw on TV was successful or how many people watched last nights episode of X-Factor.

I recently took a trip to USA in order to stalk the Oscars and get my own ‘Mad Men’ experience in New York. Seeing the glow of the Dolby Theatre and lights on Broadway is something I can never top and has provided to me aspirations that I will strive to attain. Just knowing this is where my industries of interest are most successful is a motivator which will push me to do what I can so I can get there.

While I am excited to work in an entry level media position, it is the jobs following this position that I am really looking for. This is the commercial field I wish to dive head first into and will do everything in my efforts to make a successful career happen.

Thinking Visually

Clarity is an important component of any presentation. Design adds value to any body of work as it creates both an incentive to read, supports the material and improves the readers overall experience.

The design inspired for this blog is a combination of elements of design theory that is reflective of various contemporary digital styles. As identified within the provided reading material, having a dominant header font draws attention directly to the story with the objective of being visually eye-catching being an important aspect of storytelling.

The clean and modular design does not create clutter with the use of black text amongst a white background appealing to users familiarity with that colour combination. As The Poynter’s Institute (2013) eye tracking research identifies, the “eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right.” With regards again to user familiarity, it is through applying the Poynter principle to which clarity and readability is provided for my target audience.

As I am a textually focused writer, I selected a template which does not provide imagery amongst the sidebars of my page as it was deemed too distracting. If I choose to incorporate an image in my copy it would be present throughout the body of work.

Overall, the template selected for my blog took into consideration various contemporary design techniques in order to create clarity within the users reading experience.

Hagan 101

Having worked in media agencies across Australia, I have realized this is what I want to do for my immediate professional career. Ideally, I would love to be able to work in media buying for a range of successful clients with the opportunity to live and work overseas.

Besides being an advertising and journalism student, I work as an administration assistant where dealing with client demands is something I perform on almost a daily basis. It is with this experience to where I have acquired the skills to meet tight deadlines, multitask and learn to work as part of a team. It is through my experiences working, studying and interning  to where I am confident that I have the abilities to be successful within the media industry.

The ways in which I exemplify this are evident in all my work as a uni student and in the positive feedback I have received from employers who have been satisfied with my performance and eagerness to learn.

While I understand I have various professional qualities, I am not oblivious to the qualities of mine which do require improvement. For one, I do at first find difficulty talking to co-workers. Not to say that I am shy but having worked in an environment which was not open to office conversation, the transition to working in a social office was very difficult. This is an important part of being successful in the media industry and is something I need to work on to improve my career opportunities.

This aspect of career opportunities highlights another issue within the industry I plan to be working in. The truth for the media industry is that positions are limited and competition is high. For graduates, having to establish connections is an important part of working in the media industry. Furthermore, bigger opportunities are present within the Sydney and Melbourne markets which would require further effort on my behalf in order to access jobs within larger interstate companies.

Overall, I know I am on the right track to working in the industry I love and if I continue to make connections, improve my knowledge on the industry and make the extra effort to get to know people, I am positive I can make a great contribution to an agency.