Breaking Ground By Breaking Legs

Traveling to New York was the worst thing to happen to my career as a writer.  More specifically, having been to Broadway turned me into a snob in that any chance I get to discuss it I do.

Earlier in the year I was lucky enough to get the opportunity to write a feature article based on the theatre movement in Brisbane. For reasons I still cannot comprehend, the universe somehow granted me the opportunity to interview one of Australia’s biggest theatre producers, John Frost.

Tony Award winner John Frost has brought a piece of Broadway to the Australian theatre industry.

Tony Award winner John Frost has brought a piece of Broadway to the Australian theatre industry.

While I study a journalism degree, I was not at first comfortable with the idea of chatting to strangers let alone industry figures whom I look up to. But since writing this article (titled Breaking Legs), it has very much been my magnum opus and my most treasured piece that I am very excited to share with the world.

Thinking Ahead

It was at the end of grade 11 when I realized I had a true passion for advertising. Being made to analyze so many films throughout the year and producing a miniature advertising campaign were aspects of my high school career that influenced me long after the semester had ended. It was here where I realised in order to compete for jobs, I would need to learn to speak the vernacular of my trade. From then on I watched ABC’s the Gruen Transfer religiously, embraced the online world of Mumbrella and actively sought out doing assignments on advertising whenever it was relevant.

Poet Charles Bukowski wrote that you should “find what you love and let it kill you”. My passion for creative arts consumes me to the point it does not switch off. It is the worst thing to happen to my social life to the point where I cannot see a movie without critically evaluating it or my burning interest in knowing whether or not the campaign I just saw on TV was successful or how many people watched last nights episode of X-Factor.

I recently took a trip to USA in order to stalk the Oscars and get my own ‘Mad Men’ experience in New York. Seeing the glow of the Dolby Theatre and lights on Broadway is something I can never top and has provided to me aspirations that I will strive to attain. Just knowing this is where my industries of interest are most successful is a motivator which will push me to do what I can so I can get there.

While I am excited to work in an entry level media position, it is the jobs following this position that I am really looking for. This is the commercial field I wish to dive head first into and will do everything in my efforts to make a successful career happen.

Thinking Visually

Clarity is an important component of any presentation. Design adds value to any body of work as it creates both an incentive to read, supports the material and improves the readers overall experience.

The design inspired for this blog is a combination of elements of design theory that is reflective of various contemporary digital styles. As identified within the provided reading material, having a dominant header font draws attention directly to the story with the objective of being visually eye-catching being an important aspect of storytelling.

The clean and modular design does not create clutter with the use of black text amongst a white background appealing to users familiarity with that colour combination. As The Poynter’s Institute (2013) eye tracking research identifies, the “eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right.” With regards again to user familiarity, it is through applying the Poynter principle to which clarity and readability is provided for my target audience.

As I am a textually focused writer, I selected a template which does not provide imagery amongst the sidebars of my page as it was deemed too distracting. If I choose to incorporate an image in my copy it would be present throughout the body of work.

Overall, the template selected for my blog took into consideration various contemporary design techniques in order to create clarity within the users reading experience.