Going French

We spell colour with a ‘U’ where it metaphorically makes more sense to spell with an ‘I’.

Simply putting it, creating the right tone for a blog entry is more than just the written content.

As an emerging media professional, I need to create a well-balanced and simple pallet in order to communicate a relevance between the Hagan and Australian media brands.

Observing the logos and colour schemes of the Australian media industry in relation to my understanding of colour meaning, there is a predominant colour scheme utilised across the spectrum. That is the pallet including the colours blue, red and white.

france flag

The colour red is an emotionally intense colour which represents passion and has high visibility (reflective of my passion to succeed in the industry). This is counteracted with the colour blue which represents depth, stability and calmness (eases the pages tone and establish comfort). The colour white is the “colour of perfection” and represents “simplicity, safety, purity and cleanliness,” as evident in most designs.

Delivering an evocative colour pattern is crucial towards landing my target audience to my blog page and maintaining attention. This colour pattern is indicative of pages affirmations and aligns perfectly with my desired messaging.

Whether it be intentional, patriotism to France or that every agency hired the one graphic designer, you can be rest assured that the colour pattern suggested will get the message across.

Advertisements

Fontastic

I fell in love with Harry Potter when I was 7 years old.

I loved the books, I was a sucker for the merchandise and most of all I loved the movies.

The extent of my love for the movies saw me travel down to Sydney in late 2011 so I could visit the Harry Potter world exhibit.

Image

Greatest. Day. Ever!

My visit to this exhibit saw me act upon an urge I have never felt before. There I was, reaching across the velvet rope to touch the props* and possibly sabotaging any chance of becoming mates with good old JK.

Unfortunately to my disdain, the Harry Potter font would be inappropriate for my current blog.

The importance of font is crucial in all communication aspects. If it weren’t, we’d all be submitting resumes in hideous Broadway fonts.

According to BBC.co.uk, there is an estimated 200,000 different fonts to choose from today each with their own underlying meaning (arguably subliminal as put forward by founder of Virus Fonts Jonathan Barnbrook).

Typeface has the power to “create a sense of recognition and trust” and needs to reflect the personality of the work.

As an aspiring media artist, I must utilise a typeface which reflects creativity, clarity and professionalism.

The fonts of Gill Sans and Doctrine were selected as these fonts are both “universal and idiosyncratic”.

The Hagan brand bodes well with these typefaces and communicates a quirky and clean message in a typeface readers are already accustomed to.

Whilst I perfect my penmanship to be reminiscent of a Hogwarts acceptance letter, I will in the interim stick to fonts that reflect my professional aspirations.

*FYI: I touched one Gilderoy Lockhart robes, one Bellatrix Lestrange ensemble, one Sirius Black costume and one Robert Pattinson (swoons) Quidditch uniform.