Fontastic

I fell in love with Harry Potter when I was 7 years old.

I loved the books, I was a sucker for the merchandise and most of all I loved the movies.

The extent of my love for the movies saw me travel down to Sydney in late 2011 so I could visit the Harry Potter world exhibit.

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Greatest. Day. Ever!

My visit to this exhibit saw me act upon an urge I have never felt before. There I was, reaching across the velvet rope to touch the props* and possibly sabotaging any chance of becoming mates with good old JK.

Unfortunately to my disdain, the Harry Potter font would be inappropriate for my current blog.

The importance of font is crucial in all communication aspects. If it weren’t, we’d all be submitting resumes in hideous Broadway fonts.

According to BBC.co.uk, there is an estimated 200,000 different fonts to choose from today each with their own underlying meaning (arguably subliminal as put forward by founder of Virus Fonts Jonathan Barnbrook).

Typeface has the power to “create a sense of recognition and trust” and needs to reflect the personality of the work.

As an aspiring media artist, I must utilise a typeface which reflects creativity, clarity and professionalism.

The fonts of Gill Sans and Doctrine were selected as these fonts are both “universal and idiosyncratic”.

The Hagan brand bodes well with these typefaces and communicates a quirky and clean message in a typeface readers are already accustomed to.

Whilst I perfect my penmanship to be reminiscent of a Hogwarts acceptance letter, I will in the interim stick to fonts that reflect my professional aspirations.

*FYI: I touched one Gilderoy Lockhart robes, one Bellatrix Lestrange ensemble, one Sirius Black costume and one Robert Pattinson (swoons) Quidditch uniform.

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